Monday, August 10, 2009

Complex Two-Sided Message (Central Route Processing)


This article is a great example of a complex two-sided message that clearly illustrates central route processing. Central route processing comes into play when three things are prevelant including relevance, expertise and attentiveness. The person in this article does a great job at explaining why they believe obesity has sky rocketed; "high levels of competition, stress, and inequality in American and British society contribute to compulsive, mindless, or otherwise unhealthy eating."

http://www.concurringopinions.com/archives/2007/03/recognizing_an.html

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