Subliminal messages are probably the least effective messages in terms of being able to change behavior. Usually subliminal messages are used to exascerbate the problem of obesity rather than diminish it. We see various ads everyday that promote eating; usually something that isn't healthy for us. For example, McDonalds will post a commercial that will show you a juicy hamburger, and like the PowerPoint stated, this subliminal message works when you are hungry. So when this commercial appears and the individual is hungry, they are most likely to stop at the fast food restaurant.
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